Authentic Stories from Front-Line Heroes

Cox Automotive is the employer of choice for automotive, diesel and trailer technicians. To bring their employment brand message and positioning to the right audiences, dim•west ideated on the client’s vision and refined messaging into an integrated multichannel marketing strategy across print and digital. We aligned and partnered with executive and operational leadership to identify authentic technician success stories from the field. We also partnered with talent acquisition teams to understand hiring goals and key value propositions on a granular level. Finally, we integrated strategic vision and aligned internal creative and editorial teams to execute creative productions. The results generated high survey satisfaction internally and drove exceptional cost per click and click through rate efficiency.

Standing at 6 feet and 2 inches and deadlifting over 850lbs, superhuman is a perfectly accurate way to describe Daniel Bell. He’s formidable at both diagnosing mechanical problems and world-class powerlifting competitions.

dim•west created a multichannel employment brand digital campaign. The results were, pun intended… very strong.

We also created the internal print publication, Technician Insider Magazine, and featured Daniel’s profile. dim•west acted as editor-in-chief and creative director of the print piece that was produced delivered to thousands of employees’ home mailboxes.

Employment Brand Video

dim•west partnered with internal client teams to produce and deliver this video featuring Daniel’s story and professional success both wrenching and powerlifting.

Friends, Family, Four-Wheeling and Emergency Mobile Services with Ruben Rodriguez.

Meet Ruben Rodriguez, aka "Bull": Family man and EMS Technician with a heart of gold. The very finest Dallas, TX has to offer, a shining example of selflessness, courage, and dedication to the well-being of his community.

dim•west partnered for success with Ruben and Cox Automotive, elevating the brand perception through storytelling across print and digital.

Employment Brand Video

Watch as Ruben talks about how life has changed for him and his family since joining Fleet Services by Cox Automotive.